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What in the pumpkin spice is all the hype about?

Pumpkin spice flavor started back in 2003 but it wasn’t until 2015 a fall flavored drink caught the attention of teens and adults all around the nation. That fall flavor is none other than pumpkin spice (obviously). Pumpkin spice started out as a mixture of cinnamon, nutmeg, and cloves, but through the years they’ve added ginger and all spice. Now pumpkin spice is everywhere! 
But is pumpkin spice really worth all of its hype?
Much of the 21st-century popularity can be attributed to—you guessed it—Starbucks’ Pumpkin Spice Latte. Although other coffee companies experimented with the fall flavors during the 1990s, Starbucks put the beverage on the map in 2003. Vox explains that the PSL almost didn't exist because many worried the spices "dominated" the drink, leaving little coffee taste. Consumers didn't seem to care, and the new product launched with huge success. In the years after, customers anxiously waited for the PSL to return every fall so they could get their pumpkin spice fix. Funny enough, Starbucks was making millions of dollars every year from a drink that didn't contain real pumpkin. That changed in 2015 when the corporation began including pumpkin in the mix, along with the spices, caramel, coffee, and (a lot of) sugar.
Since the rise of the Pumpkin Spice Latte, the spice combination has found its way into every area of our lives, from drinks to baby food. If you look hard enough in the fall, there's a pumpkin spiced flavor, scent, or inspired decor everywhere you turn. Yet, Vox reports that the pumpkin spice bubble may have already popped and the trend passed its prime. Once trends reach the level of such mass popularity, it's not long before they go from obsession to overkill. Pumpkin spice may have seen better days because consumers aren't craving the flavor like they used to.
“ Pumpkin spice may have seen better days because consumers aren’t craving the flavor like they used to.”
While the pumpkin spice trend is making its descent, it's doing so slowly and from great heights. In its prime, the PSL was a "cultural phenomenon," according to Vox, because "Starbucks [was] able to convince us that the drink should only be consumed during the fall months, thereby increasing demand." Employees' initial concerns about the flavor-to-coffee ratio were ultimately correct, yet customers weren't phased. Those who partake in the annual PSL party don't purchase the drink for the coffee but for the experience. These days tension fills the air, and uncertainty has become our new normal. While we may never make it back to the pumpkin spice heyday, we are back to looking for solace in almost anything, maybe even a sugar-filled cup of coffee. Forbes reported last year that “the pumpkin spice industrial complex in 2018 is a more-than $600 million market, up from $500 million three years ago.”
We may not be completely obsessed with the flavor anymore, but I predict pumpkin spice will carry on for a while longer, whether an ironic indulgence or not.
So what’s the hype? Is there any left? Are you a PSL person? 
I personally have never gotten not the PSL craze, but have always understood why everyone else has. How could you not be happy in the fall season drinking liquid pumpkin pie? Throw some whip on that b**ch and smiles all around. So, again I ask what’s all the hype about? Is it nostalgia, is it because we associate pumpkin pie with fall? Why do you love it or hate it? 

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