In what has been a strange year for those people forced to work from home, little daily habits have helped to sustain normality.
This year has not been easy for people in the coffee industry, including 25 million smallholder farmers who are responsible for growing 80% of the world’s coffee.
In total, 125 million people depend on coffee for their livelihood, from transporting and roasting the beans to selling the final product.
Baristas and coffee shop owners were some of the first to close the doors to their businesses as lockdowns began. Some never reopened.
Despite the incredibly challenging working environment imposed by Covid-19 restrictions, consumers have still been able to get their hands on their favorite drink, thanks largely to the resilience of coffee producers and supply chains.
With people confined to working from home and with limited options to leave the house, making coffee was one of few ways to take a break from work.
In fact, Americans are drinking significantly more coffee at home during the COVID-19 pandemic, while the number of Americans drinking coffee away from home decreased by nearly 20 percent, according to a major new national poll released this week.
Just as before the pandemic, the vast majority of coffee drinkers drink coffee at home, but more than one-third miss visiting coffee shops.
More than half of Americans have already returned to coffee shops or plan to do so in the next month.
NCA President and CEO Bill Murray commented:
“Despite the COVID-19 pandemic’s profound disruptions on our lives, coffee continues to be America’s favorite beverage. New routines mean Americans are drinking more of their coffee at home than ever, but many are also returning to coffee shops around the country or plan to do so soon.”
How do we continue in the coffee industry in these unforeseen circumstances? Many are taking the virtual route?
During these times of uncertainty one things for sure, coffee is still America’s favorite beverage.
Although we may not be able to go to our favorite coffee shops, we can still be our own baristas at home.
Having access to your favorite coffee blends at your finger tips, and having the ability for it to be brought rite to your front door is a huge plus during this year of negatives.
Keep drinking coffee everyone. It’s the one of the few things we are without for our daily life routines.
Enjoy every brew, and hopefully we will be back to our favorite coffee shops soon.